'The aim during the design process is to soften the hardness of war artillery enthusing these objects with a new life and usage, changing perceptions and working with their shapes uncovering subtle beauty in the most unlikely places'
Lovebullets is a British conceptual brand with an ethos of transforming items of destruction into works of art, jewellery and fashion accessories to express an ideology of love overriding negative thought.
The concept originated from a fantasy story written by artist/designer Martin Jegede. The story tells a tale of mystical love angels with power to transform items of destruction into beautiful works of art. This was brought to life at Glastonbury Festival in 2008, in a decommissioned army tank turned DJ booth; "The Love Tank", which played host to fun filled hedonistic parties in the infamous night time area, Shangri-la. The original Love bullet pendants were spotted on festival trendsetters and the fashion lines have continued to grow. Designed, handcrafted and made in the UK by a team of artisans, flying the flag for high quality British made goods.
Martin Jegede continues to innovate and transform items of destruction into works of art, aiming to push boundaries through immersive showcases merging fashion, art and music. The shows are an opportunity to communicate a message of love and unity, celebrating Lovebullets heritage within musical culture.
